Reimagine marketing processes with Copilot and Agents

This session highlights how AI, Copilot, and Marketing Agents can transform the end‑to‑end marketing lifecycle—from research and segmentation to content development, campaign execution, and performance optimization. Modern marketing teams face increasing demand for rapid content creation, deeper insights, and personalized customer engagement. Copilot and Agents streamline these workflows by automating repetitive tasks, grounding campaigns in richer data, accelerating creative production, and enabling real‑time collaboration across teams. Through real marketing scenarios and interactive demos, this session brings to life how AI can revolutionize speed, quality, and impact across your marketing organization. What You Will Learn: - How AI and agents enhance the full marketing cycle—including planning, targeting, content creation, execution, and insights - Key Copilot and Agent use cases for marketers: audience segmentation, campaign briefs, competitive and customer research, content drafting, asset generation, and insight synthesis - How to integrate Copilot into creative workflows across Teams, Outlook, Word, PowerPoint, and design pipelines to accelerate time‑to‑market - Practical demonstrations showing how Copilot supports campaign optimization through real‑time insights and improved collaboration Audience: Marketing Leaders, Campaign Managers, Content Strategists, Digital Marketing Teams, Product Marketing Managers, Communications Professionals, Customer Insights Teams, and any marketing function seeking to scale output and improve performance with AI. Outcome: Participants will leave with a clear understanding of how to embed Copilot and Marketing Agents into key processes to increase campaign velocity, improve creative quality, deepen audience understanding, and drive measurable ROI. Teams will walk away with actionable scenarios, templates, and best practices to begin applying AI immediately across their marketing workflows.