Microsoft Scenario Library Media and Entertainment Use analytics to improve ​audience experiences and revenue

Available with: Microsoft 365 Copilot

Media and Entertainment scenario: Use analytics to improve ​audience experiences and revenue

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Scenario

Microsoft 365 Copilot empowers media and entertainment organizations to personalize audience experience and optimize monetization strategies at scale by transforming engagement data into actionable insights and streamlined workflows.

1. Interactive live event engagement​

During a major live streaming event, the event producer users Copilot in Teams to coordinate backstage communication and manage interactive audience features. ​

Microsoft Teams icon

Copilot in Teams

Sample prompt: Act as my backstage coordinator for today’s live streaming event. Monitor the chat for urgent updates from the technical crew and talent. Alert me to any critical issues in real time.

2. Gamified content ecosystems​

Using Copilot in Excel, the event producer can model the effectiveness of gamification features, quickly visualizing audience engagement to understand which incentives drive the greatest impact and assist planning new gamification features.​

Sample prompt: Analyze the impact of different gamification incentives an audience engaged with using our latest event data. Visualize which features drive the highest participation rates.​

3. Data-driven ad monetization optimization​

Next, ad operations use Copilot to identify which audience segments are most responsive to specific incentives, allowing for precise targeting and dynamic ad optimization. Marketing teams can quickly act on engagement trends and maximize campaign ROI through data-driven decisions​

Analyst icon

Analyst

Sample prompt: Recommend strategies to increase ​campaign ROI.​

4. Audience segmentation and personalization at scale​

After receiving the audience incentive report, content strategists can now use Copilot to further segment users and help build targeted content journeys, empowering teams to optimize campaign performance, increase ROI, and foster lasting connections with diverse audience groups. ​

Microsoft Copilot icon

Copilot Chat

Sample prompt: Create a segment of customers who have engaged with our last two campaigns and reside in California or New York. For each segment, recommend personalized content journeys that align with their previous engagement history and preferred content types.​

5. Marketplace and merchandising integration​

A commercial strategist uses Copilot to analyze user interactions to recommend exclusive merch drops, virtual goods, and experiences. This unlocks new monetization opportunities by leveraging Copilot to analyze user interactions and experiences tailored to audience preferences. ​

Microsoft Copilot icon

Copilot Chat

Sample prompt: Suggest two new monetization strategies and three engagement tactics tailored for our top audience segments.​

KPIs

Opportunity to impact key functional area KPIs

Allow people to focus on the more creative and strategic tasks, and away from digital drudgery.

Save time

  • Simplify processes and reduce mundane tasks
  • Reduce stress by creating a first draft for difficult emails and documents
  • Keep work organized
  • Reduce overtime requirements

Task organization

Rapidly generate new ideas and concepts, understand potential audience responses, and increase effective collaboration across teams.

Streamline workflows

  • Rapidly find information
  • Diagnose problems faster
  • Check for similar issues and resolutions
  • Quickly send follow-up communications

Improve your data​

Create and optimize marketing content quickly, improve campaign management, and source higher quality market research.

Inform market research 

  • Research organization information and competitors
  • Learn how to position the product
  • Recap survey results

Improve demand generation materials

Speed up internal communications

Save time on administrative activities

Streamline repetitive tasks and processes such as finding assets, ideation, and communication.

Task organization

  • Ensure critical tasks are addressed first
  • Track multiple deadlines

Meeting insights

Plan creation

1Access Microsoft 365 Copilot Chat at m365copilot.com, or the Microsoft 365 Copilot Chat mobile app and set toggle to “Web”.

2Access Microsoft 365 Copilot Chat at m365copilot.com, the Microsoft 365 Copilot Chat mobile app, or the Microsoft 365 Copilot Chat app in Teams, and set toggle to “Work”.

3AI Agents allow Copilot to access your organization-specific apps. In the past this would have required an API call to get data from a system of record.

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.