Microsoft Scenario Library Media and Entertainment Predictive analytics for ​content monetization

Available with: Microsoft 365 Copilot and Azure Foundry AI

Media and Entertainment scenario: Predictive analytics for ​content monetization

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Scenario

Seamlessly aggregate trending themes and segment audiences to build predictive models—maximizing monetization of content gated behind a paywall through data-driven decisions.

1. Create visuals

Copilot helps teams create visuals and narratives based on consumer data sets.

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Copilot in Power BI

Sample Prompt: From the CohortModel dataset, create an LTV by acquisition month visual and a decomposition tree of top churn drivers.

2. Tune models

Use Copilot to rapidly tune predictive models.​

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Copilot in Excel

Sample Prompt: Using columns: avg_session_time, num_paywall_views, price_exposures, category_affinity, and tenure_days, fit a gradient‑boosted model to predict 30-dayconversion. Simulate the impact of raising the monthly price by 5% on predicted conversions. ​

3. Query datasets

Use your machine learning model to create an agent that can answer questions about your customer base.

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AI Agent

Sample Prompt: List user segments with >15% uplift in paywall conversion under Variant B vs control. Summarize risks. ​

4. Create monetization test plans

To support decision making, Copilot helps design test plans to improve monetization options.

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AI Agent

Sample Prompt: Design soft vs. hard paywall geo‑split with sample size and guardrails. 

5. Optimize campaigns

Understand your data to better design offers that will attain specific financial goals.

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Copilot in Power BI

Sample Prompt: Show churn drivers by plan, device, referrer; propose save‑offers and expected MRR saved.

6. Create exec summaries

Generate comprehensive summaries of monetization plans with detailed metrics for executive review.

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Copilot in Power BI

Sample Prompt: Write a 200‑word CEO update titled “Q2 Subscription Monetization Outlook.” Include: trend in net adds, ARPU, LTV vs. plan; top churn drivers; risks and mitigations.

KPIs

Opportunity to impact key functional area KPIs

Allow people to focus on the more creative and strategic tasks, and away from digital drudgery.

Save time

  • Simplify processes and reduce mundane tasks
  • Reduce stress by creating a first draft for difficult emails and documents
  • Keep work organized
  • Reduce overtime requirements

Task organization

Rapidly generate new ideas and concepts, understand potential audience responses, and increase effective collaboration across teams.

Streamline workflows

  • Rapidly find information
  • Diagnose problems faster
  • Check for similar issues and resolutions
  • Quickly send follow-up communications

Improve your data​

Create and optimize marketing content quickly, improve campaign management, and source higher quality market research.

Inform market research 

  • Research organization information and competitors
  • Learn how to position the product
  • Recap survey results

Improve demand generation materials

Speed up internal communications

Save time on administrative activities

Streamline repetitive tasks and processes such as finding assets, ideation, and communication.

Task organization

  • Ensure critical tasks are addressed first
  • Track multiple deadlines

Meeting insights

Plan creation

1Access Microsoft 365 Copilot Chat at m365copilot.com, or the Microsoft 365 Copilot Chat mobile app and set toggle to “Web”.

2Access Microsoft 365 Copilot Chat at m365copilot.com, the Microsoft 365 Copilot Chat mobile app, or the Microsoft 365 Copilot Chat app in Teams, and set toggle to “Work”.

3AI Agents allow Copilot to access your organization-specific apps. In the past this would have required an API call to get data from a system of record.

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.