Marketing scenario: Product launch

Download scenario guide Watch how to start with Microsoft Copilot
Available with: Microsoft 365 Copilot and Copilot Studio Scenario level:
Extend

KPIs impacted

Leads created

Cost per lead generated

Value benefit

Revenue growth

Employee experience

Using Copilot for a product launch


1. Learn about your customer

Use Microsoft Copilot to gather market research data to better understand your customer - enriched with data from your Customer Data Platform with Copilot Studio agents.

Copilot Studio icon

Copilot Studio Agent

Benefit: Rapidly get up to speed to focus on key issues and concerns. Have additional time to identify key pain points for customer.

2. Craft your positioning

Leverage those insights to draft a strategy document for brand awareness using Copilot in Word. 

Word icon

Copilot in Word

Benefit: Speed the time to a first draft and then leverage Copilot to make any necessary revisions.

3. Pitch your plan

Use Copilot in PowerPoint and Teams to present your plan to the leadership team and summarize the meeting action items to ensure a successful product roll-out.   

PowerPoint icon

Copilot in PowerPoint

Microsoft Teams icon

Copilot in Teams

Benefit: Improve the quality of your meetings by relying on Copilot to keep track of action items so you can stay focused.

4. Develop your assets​

Use Copilot to see what assets are currently available, pulling data with your asset repository agent. Use Copilot in Loop to collaborate on branding elements that are still needed.

Copilot Studio icon

Copilot Studio Agent

Microsoft Loop icon

Copilot in Loop

Benefit: Improve your creativity by prompting Loop in Copilot to “Brainstorm a list of creative ways to introduce our new product to customers.”

5. Prepare your team​

Use Copilot in Outlook to draft an email to your stakeholder group leveraging content from the strategy document and Loop.

Outlook icon

Copilot in Outlook

Benefit: Turn a few bullet points into a professional email with options for length and tone.

Try in Copilot Lab: Write a product-launch email

 

6. Craft Press Release

Using Copilot in Word craft a compelling press release about the new product and its value proposition for customer.

Word icon

Copilot in Word

Benefit: Save time preparing communications with Copilot as your drafting partner.

Try in Copilot Lab: Craft press release

1Access Copilot at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.

2Access Business Chat at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.

3Copilot agents allow Microsoft 365 Copilot to access your company-specific apps. In the past, this would have required an API call to get data from a system of record. The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.