Marketing scenario: Content creation (Microsoft Copilot only)
Available with: Microsoft Copilot Scenario level:
KPIs impacted
Leads created
Cost per lead gengerated
Value benefit
Cost savings
Revenue growth
Using Copilot for content creation
1. SEO optimization
Already have a content topic you want to write about but don’t know where to start? Use Microsoft Copilot to identify the top SEO keywords to reach your audience.
Copilot Chat
Prompt: Identify 10 SEO keywords for a blog post to attract people ages 20-30 who want to reduce their carbon footprint.
2. Content generation
Once you have your list of top 10 SEO keywords, use Copilot to create specific content for your business needs.
Copilot Chat
Prompt: Generate a 1000-word blog about lessons from successful small business owners. The tone should be friendly, confident, and informative.
3. Proofread
Once you have your draft, use Copilot to proofread your work with specific grammar rules in mind.
Copilot Chat
Prompt: Proofread this with Chicago Style grammar rules.
4. Add images
Enhance your content by using Copilot to create unique images for your project.
Copilot Chat
Prompt: Create a photo-realistic image of strawberries splashing into water to announce my clean-beauty company’s new hydrating lip oil launch.
5. Grab attention with headlines
Use Copilot to turn the top keywords into a headline and section headings.
Copilot Chat
Prompt: Provide me five options for headlines using each of these five keywords.
6. Create social content
Ask Copilot to repurpose the draft it helped you create into posts for any social media platform.
Copilot Chat
Prompt: Create a 100-word blurb from the draft you helped me create that I can post on LinkedIn. The caption should be friendly and informative and add relevant emojis.
1Access Copilot at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.
2Access Business Chat at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.
3Copilot agents allow Microsoft 365 Copilot to access your company-specific apps. In the past, this would have required an API call to get data from a system of record. The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
