Communications scenario: Conduct a media interview
Available with: Microsoft 365 Copilot Scenario level:
KPIs impacted
Reduce time
Expand audiences
Value benefit
Cost savings
Employee experience
Using Copilot to conduct a media interview
1. Research the interviewer
Ask Copilot to research the interviewer and their publication to understand their previous work and approach to the topic.
Business Chat1
Benefit: Having context from similar conversations can help you anticipate tough questions that may arise. Search for articles, interviews, and other content they have produced.
2. Research the audience
Use Copilot to research the demographic of the publication the interviewer works for. This will help tailor the FAQs and responses to the audience's interests and knowledge level.
Business Chat1
Benefit: Understand the publication’s readership, allowing the spokesperson to connect more effectively with the audience’s interests and expectations.
3. Generate questions
Prompt Copilot to generate anticipated questions. The questions should be informed by the research conducted in the previous steps and crafted to be conversational yet concise.
Business Chat1
Benefit: Proactively prepare for the types of questions that are likely to be asked, enabling the spokesperson to respond confidently and thoughtfully.
4. Generate answers
Ask Copilot to generate answers for each anticipated question generated in the previous step, using related company documents to source answers.
Business Chat2
Benefit: Craft answers that align with the company’s messaging and the spokesperson’s personal voice – all with the context of the interviewer’s approach.
5. Create an FAQ document
Use Copilot in Word to create an FAQ document using the Copilot-generated questions and answers from the previous steps.
Copilot in Word
Benefit: Ensure consistency and accuracy in the spokesperson’s responses by aligning with the company’s official stance and create a single source of truth to reference later.
6. Conduct the interview
Conduct the interview through Microsoft Teams and query the transcript with Copilot in Teams to judge your spokesperson’s answers against the FAQ Document.
Copilot in Teams
Benefit: Maintain integrity and consistency of messaging and prepare for future interviews.
1Access Copilot at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.
2Access Business Chat at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.
3Copilot agents allow Microsoft 365 Copilot to access your company-specific apps. In the past, this would have required an API call to get data from a system of record. The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
