Training campaign

Scenario

Creating an effective training campaign can help educate your target audience about your products, services, or industry-related topics. Here is a training campaign idea that you can consider:

Campaign name: KnowledgeBoost360

Objective: Empower your audience with valuable knowledge and insights related to your industry, products, or services, enhancing their understanding and engagement.

Campaign components:

Webinar series: Organize a series of webinars covering different aspects of your industry or your products/services. Invite experts to share their insights, trends, and practical tips. Encourage interaction through Q&A sessions.

Educational blog posts: Create a dedicated blog section on your website for educational content. Publish in-depth articles, how-to guides, case studies, and informative infographics that provide valuable information to your audience.

Video tutorials: Produce a set of video tutorials that walk through various processes, use cases, or best practices related to your offerings. Visual learning can be highly effective in conveying complex information.

Email drip campaign: Launch an email campaign that delivers bite-sized educational content over a span of weeks. Send out informative newsletters, links to blog posts, and short video snippets to keep your audience engaged.

Social media quizzes: Design engaging quizzes related to your industry or products/services. Encourage your audience to participate and test their knowledge. Share the correct answers along with explanations to educate them further.

Interactive infographics: Create interactive infographics that break down complex concepts or processes into easily digestible visuals. These can be shared on social media and incorporated into your blog posts.

Resource library: Build a comprehensive resource library on your website where visitors can access downloadable guides, e-books, whitepapers, and other educational materials.

Online workshops: Offer interactive online workshops where participants can dive deep into specific topics. Provide hands-on exercises and activities to enhance their learning experience.

Peer-to-peer learning groups: Encourage your audience to form learning groups or forums where they can discuss topics, share insights, and learn from one another’s experiences.

Gamified learning: Develop a gamified learning platform or app where users can earn points, badges, or rewards as they progress through educational modules.

User-generated content challenge: Challenge your audience to create and share their own educational content, such as tutorials, tips, or insights. Recognize and showcase the best submissions.

Interactive e-learning modules: Build interactive e-learning modules that provide a structured learning path for your audience. Include quizzes, interactive scenarios, and assessments to ensure engagement.

Ask the Experts sessions: Host live “Ask the Experts” sessions where your audience can submit questions related to your industry or offerings. Have your experts provide detailed answers and explanations.

Certification program: Develop a certification program that validates your audience’s knowledge in your industry or your products/services. Offer digital certificates upon completion.

Feedback loop and improvement: Continuously gather feedback from your audience about the effectiveness of the training campaign. Use their input to improve the content and delivery methods.

Setup

This type of campaign works can be set up as a stand-alone campaign or as an all-up campaign for all the training, depending on how many your organization does each year. Setting up as a stand-alone campaign that is done 1-2 times per year, Spring/Fall training offerings for example, and can be compared year over year. When working as one campaign for all trainings, then comparisons can be made based on training events individually and can help to determine what employees are most interested in.

Channels

SharePoint site: Home page (Viva Connections enabled be sure to use boosting of the article for Top News Card).
SharePoint site: Other sites which include training.
Viva Engage: All company or training communities.
Outlook: All company or targeted groups.
Teams: Possible for a targeted training area, but otherwise might not be applicable.

Campaign objectives

Create awareness of training happening.
Increase signup for training by 20% to 8,000 participants.
Reduce Help Desk tickets in 30 days with training offerings.

Key messages

Ideas or sample key messages:

Campaign introduction: Unlock the power of knowledge with our [Campaign Name]! Elevate your expertise and empower yourself with insights that will propel your success.
Empowerment Through learning: Discover how learning can transform your understanding and abilities. Our training campaign is designed to equip you with the tools you need to excel.
Stay ahead of the curve: In today’s rapidly evolving world, staying updated is essential. Our training campaign ensures you remain at the forefront of industry trends and advancements.
Learning tailored to you: Experience personalized learning that adapts to your needs. Our campaign offers a variety of resources to suit different learning styles and preferences.
Practical insights, real results: Gain actionable insights that you can apply immediately. Our training materials are designed to provide real-world solutions and measurable outcomes.
Expert-led knowledge: Learn from industry experts and thought leaders who bring their wealth of knowledge to our campaign. Get insights directly from the best.
Join a community of learners: Become part of a community that values growth and learning. Connect with like-minded individuals and share your journey of discovery.
Interactive learning experience: Immerse yourself in an interactive learning experience that engages and challenges you. Our campaign fosters active participation and hands-on learning.
Certify your expertise: Earn recognition for your dedication to learning. Our campaign offers certification programs that validate your skills and expertise.
Continuous improvement: Our commitment doesn’t end with the campaign. We’re dedicated to continuously enhancing your learning journey based on your feedback and needs.
Invest in yourself: Investing in knowledge is an investment in your future success. Our training campaign helps you grow personally and professionally.
Learning beyond boundaries: No matter where you are, our campaign allows you to access valuable learning resources. Elevate your skills from the comfort of your own space.
Discover new possibilities: Expand your horizons and explore new avenues with our training campaign. Uncover possibilities you may not have thought possible.
Your learning, your pace: We understand everyone learns differently. Our campaign lets you learn at your own pace, ensuring comprehension and retention.
Join the journey: Join us on a journey of learning and growth. Together, we’ll embark on a path toward excellence and achieve remarkable outcomes.