New employee onboarding

Scenario

Onboarding example – New employee joins the team
It’s important to make a positive and impactful first impression for a campaign for new employees. Begin the campaign by addressing the new employee by name and expressing a warm and enthusiastic welcome to the organization. Share how the team plays a vital role in achieving the goals of the organization. Include success stories or case studies that showcase the team’s achievements or most recent projects. This can inspire the new employee and demonstrate the possibilities of the future.

Setup

This type of campaign is best set up as a stand-alone for the set of new employees, with all messages over time being added to the same campaign. The idea here is that one would have multiple messages week over week for new employees all hired on the same date or within the same time frame. This can be centrally organized by HR or can be managed by the hiring manager in the department.

Channels

Email: Welcome to a personal email address outside of the company or within.

Campaign objectives

Provide an overview of the team.
Introduce the team members, roles, and responsibilities. Include brief bios or fun facts about each team member to create a sense of connection and familiarity before the first team meeting! Share how the team works and what the typical norms and expectations of working together are. Encourage the new hire to network with colleagues, attend team meetings, and join relevant professional communities or groups. Highlight upcoming events or team-building activities.
Outline the new employee’s role and expectations.
Clearly communicate their role, responsibilities, and objectives within the organization. Provide a detailed overview of the projects they will be involved in and how their contributions will impact the team’s success. Set clear expectations and deadlines to ensure a smooth onboarding process.
Offer training, resources, and support.
As you begin to outline the messages for your campaign, share specific information about the training and onboarding process. Clearly highlight orientation sessions, training materials, or mentorship programs available to help the new employee quickly acclimate to their role and the organization. Provide access to resources and tools and provide contact information or resources for the new hire to seek guidance, ask questions, or address any concerns. This can include HR contacts, mentors, or designated colleagues who can provide assistance and support.
Set the tone from day one.
A well-crafted set of communications sets the tone for a positive onboarding experience, helping the new hire feel welcomed, supported, and motivated to make a significant impact within the organization.

Key messages

Ideas or sample key messages:

Welcome to our team: We’re thrilled to have you join us. This is the beginning of an exciting journey, and we’re here to support you every step of the way.
Our company culture: Our company values collaboration, innovation, and inclusivity. You’re now a part of a diverse team that encourages creativity and teamwork.
Your role and responsibilities: Understand your role’s objectives and how they contribute to our overall mission. Clarity about your responsibilities will help you excel in your position.
Meet your team: Get to know your colleagues and their roles. Building strong working relationships is crucial for a positive and productive work environment.
Expectations and goals: Set clear expectations with your manager and align your personal goals with the team’s and company’s objectives.
Training and development: We’re invested in your growth. Take advantage of training opportunities and resources to enhance your skills and expertise.
Communication channels: Familiarize yourself with our communication tools and practices. Effective communication helps us work efficiently and stay connected.
Feedback and improvement: Feedback is a gift for personal and professional growth. Embrace both giving and receiving feedback constructively.
Health and well-being: Your well-being matters. We offer resources and support to ensure you maintain a healthy work-life balance.
Diversity and inclusion: We celebrate differences and value diverse perspectives. Contributing to an inclusive environment is essential for our success.
Company policies and procedures: Understand our company policies and procedures. Following guidelines ensures a safe, respectful, and productive workplace.
Benefits and perks: Explore the benefits and perks we offer to make your work experience rewarding and enjoyable.
Company vision and goals: Learn about our company’s long-term vision and short-term goals. Your contributions play a significant role in achieving them.
Social events and team building: Participate in team-building activities and social events to foster strong relationships and create a positive atmosphere.
Open door policy: Remember, our doors are always open. Reach out to your manager or HR with any questions, concerns, or ideas.
Adaptability and flexibility: Embrace change and be adaptable in a fast-paced environment. Your willingness to learn and adapt is crucial for success.
Company resources:  Take advantage of the tools and resources available to you. They’re designed to make your work more efficient and enjoyable.
Contributing edeas: Your fresh perspective is valuable. Don’t hesitate to share your ideas and suggestions with the team.
Professionalism and ethics: Uphold high standards of professionalism and ethical behavior in all your interactions and tasks.
Enjoy the journey: Remember, your onboarding experience is just the beginning. Embrace the challenges and successes that come your way as you grow with us.