Microsoft Viva Amplify
Letters from executives
Scenario
Letters from key leadership is one of the most common types of communications throughout an organization. These are typically done by ghost writers, Communications Managers, or people with delegation access to a leader’s account or a shared mailbox to send information to the entire organization (All Company). The cadence for these types of communications can range from the rare occasion to a daily or weekly basis.
Setup
These types of campaigns are typically scheduled on a regular cadence, so instead of creating a campaign for each, these should all be set up under one campaign and sent out when needed. This also allows you to compare the metrics on each of the messages over time. Other ways to set this up is by leader or leader group, depending on who is doing the writing, or the leader themselves could set up a single campaign for all messages.
Channels
- SharePoint: Home page.
- Viva Engage: Leadership corner.
- Viva Engage: All company.
- Email: All company.
Campaign objectives
- Inspire and motivate employees along a vision, mission, or values of the organization to help achieve goals.
- Build a culture of trust and open communications among the employees and to help foster collaboration and feedback.
- Communicate clearly and consistently with expectations, priorities, and progress of the organization and provide guidance and support for employees.
- Recognize and celebrate achievements and successes of the contributions of employees.
Key messages
-
- Company milestone:
Dear [Company name] team,
I am thrilled to announce a significant milestone for our company. Thanks to your unwavering dedication and hard work, we have achieved [milestone]. This accomplishment reflects our collective commitment to excellence and innovation. As we celebrate this achievement, let’s continue to strive for even greater heights together.
Thank you for being an essential part of our success.
Best regards, [CEO name]
- New product launch:
Hello [Company name] Community,
Exciting news! We are thrilled to introduce our latest creation, [Product Name]. This innovative solution addresses [customer pain point] and promises to revolutionize [industry]. Our team’s hard work and dedication have come to fruition, and we can’t wait to see the positive impact it will have on our customers.
Thank you for your continued support.
Warm regards, [CEO name]
- Employee appreciation:
Dear [Company name] family,
Our success is a reflection of the remarkable efforts put forth by each member of our team. I want to express my heartfelt gratitude for your dedication, passion, and relentless pursuit of excellence. It’s your hard work that propels us forward, and I am honored to lead such an exceptional group of individuals.
Thank you for all that you do.
Sincerely, [CEO name]
- Vision and strategy update:
Hello [Company name] team,
Our journey towards [company’s vision] continues to progress with purpose and determination. As we move forward, we will focus on [key strategic goals], leveraging our strengths and embracing innovation. Together, we’ll shape the future of [industry] and redefine what’s possible.
Thank you for your commitment to our shared vision.
Warm regards, [CEO name]
- Crisis response and resilience:
Dear [Company Name] community,
In challenging times, our unity and resilience shine brightly. Despite the obstacles we face, our team has come together with unwavering determination. We remain committed to supporting one another, adapting to change, and emerging stronger on the other side. Together, we can overcome anything.
Thank you for your strength and solidarity.
With gratitude, [CEO name]
- Annual reflection and outlook:
Hello [Company name] family,
As we reflect on the past year, I am filled with pride for all that we’ve accomplished. Despite the unique challenges, we’ve demonstrated resilience, adaptability, and an unwavering commitment to our mission. Looking ahead, we are poised for even greater achievements as we continue to lead with innovation and purpose.
Thank you for being part of our remarkable journey.
Warmest wishes, [CEO name]
