Benefits campaign

Scenario

Benefits election
Selecting benefits is one of the most important tasks that all employees take part of for the year. This is usually done in a short timeframe each year and multiple communications are part of that campaign to ensure everyone has awareness of dates and action items. This type of campaign is worked on with other team members or even outside vendors to provide all the information. This works best if it is set up as a Microsoft 365 group which stands alone for the ability to collaborate with all team members. A typical campaign process creates awareness, advises when signups can start, announces when signups are open, clarifies action items, and sends reminders when there are only a few days or one day left to lock in the benefits. Your messages will be framed around these types of activities and timelines.

Process from creating awareness to final close of benefits window.
The first step in a campaign of this nature is to create awareness that there will be benefits election process. This awareness is created weeks to months before the actual benefit dates to allow the employee to review their current plan and anticipate any changes in lifestyle to reflect in the benefits selections. The messages that follow after this include, but aren’t limited to, creating excitement around the date being open, action items an employee needs to take, review of resources and information, reminders when the window of opportunity will be available, and final reminder to lock in the information.

Setup

Typical campaigns of this type are set up individually and involve several communications over time to create awareness, to drive actions, and to remind employees of relevant dates. This type of campaign is run year over year and involves multiple people across the organization, and even outside vendors for collaboration in the corresponding Teams instance.

Channels

SharePoint: Main intranet home page (could include Viva Connections and promote the content to be available in the Top News card).
SharePoint: HR Department resources.
Email: All employees.
Viva Engage: All Company.

Campaign objectives

Increase awareness of benefits offered from 62% to 85% across the company.
Generate 100 qualified leads for benefits program by end of CY 2023, Q3.
Increase conversions from benefits inquiries to enrollments by 25%.
Reduce costs per acquisition of benefits customers by 15%.

Key messages

Ideas or sample key messages:

Health comes first: Enroll today! Your well-being matters. Don’t wait – enroll in our healthcare benefits now to ensure a healthier, happier you.
Secure your health future: Enroll in healthcare! It’s time to take charge of your health journey. Enroll in our healthcare program and pave the way for a healthier tomorrow.
Enroll for peace of mind and wellness: Your health is your wealth. Enroll in our healthcare benefits today and enjoy peace of mind along with comprehensive coverage.
Your health, your choice: Enroll now! Choose health, choose us. Enroll in our healthcare program and gain access to the care you deserve.
Unlock quality healthcare: Enroll today! Quality healthcare at your fingertips. Enroll now to access the best medical care for you and your family.
Enroll today, thrive tomorrow! Your well-being is our priority. Join our healthcare program and set the stage for a thriving future.
Enroll in wellness: Your health, our promise! Wellness begins with you. Enroll in our healthcare benefits and let’s journey towards a healthier lifestyle together.
Invest in your health: Enroll now! Health is an investment, not an expense. Enroll in our healthcare program and invest in a healthier, happier you.
Enroll today, smile tomorrow! A healthier you, a brighter future. Enroll in our healthcare benefits and smile with the confidence of good health.
Priority: Your health. Action: Enroll now! Prioritize your health with us. Enroll in our healthcare benefits today and enjoy the benefits of well-being.
Enroll for care, enroll for you! Care that’s designed for you. Enroll in our healthcare program and experience healthcare tailored to your needs.
Your health journey starts here: Enroll today! Begin your journey to better health. Enroll in our healthcare program and take the first step towards wellness.
Enroll now, embrace wellness! Wellness is a choice, and it starts with enrolling in our healthcare program. Make the choice today for a better tomorrow.
Enroll today: Your health, your story! Your health story starts with us. Enroll in our healthcare benefits and create a narrative of well-being.
Enroll in care, enroll in confidence! Confidence in your health begins here. Enroll in our healthcare benefits and empower yourself with comprehensive care.