Microsoft Scenario Library Media and Entertainment AI visual creation

Available with: Microsoft 365 Copilot and Azure Foundry AI

Media and Entertainment scenario: AI visual creation

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Scenario

Enable teams to ideate campaign concepts, delivering faster, smarter, and more scalable visual creation for ad tech and on-the-fly video production.

1. Brainstorm campaign ideas, themes, arcs​

In Copilot Chat, a creative team describes the target audience, tone, and desired emotional impact—Copilot helps refine these ideas into structured prompts, scripts, and visual concepts.

Microsoft Copilot icon

Microsoft 365 Copilot Chat1

Benefit: Accelerate the creative process by transforming vague ideas into actionable content, reducing time spent on manual drafting and enabling faster iteration cycles.

2. Research creative trends

The team uses Researcher to explore previous campaign data to enrich the context of their next campaign. For example, they prompt it to pull performance insights and suggest trending visual styles based on recent engagement metrics.

Researcher icon

Researcher

Benefit: Ensure every visual generation request is grounded in current trends and past learnings. ​

3. Connect creative inputs

Next, a custom agent quickly parses inputs—like campaign briefs, brand assets, and other reference materials—to extract key creative parameters prepares them for visual generation.

Microsoft Copilot Studio icon

AI Agent

Benefit: Transform fragmented creative inputs into structured, actionable data to reduce rework and improve creative alignment. ​

4. Generate visuals via Sora + Azure Foundry AI

These refined prompts are then sent to Sora through Azure AI Foundry, which supports multimodal generation. Sora creates short-form videos, animated ads, or personalized highlight reels using advanced models.

Microsoft Copilot Studio icon

AI Agent

Benefit: Azure AI Foundry orchestrates model selection, safety filters, and compliance checks to deliver high-quality, brand-safe visual content at scale—enabling rapid production of engaging video assets tailored to specific audiences or events. 

5. Analyze and optimize campaign feedback

Once final assets are distributed via marketing channels, the creative team uses Copilot to actively analyze feedback collected from social media and other engagement platforms—helping teams make data-driven decisions that maximize engagement and campaign impact.

Microsoft Copilot icon

Copilot Chat

Sample prompt: Summarize the audience feedback and engagement trends from our latest campaign across social media and other platforms.

KPIs

Opportunity to impact key functional area KPIs

Allow people to focus on the more creative and strategic tasks, and away from digital drudgery.

Save time

  • Simplify processes and reduce mundane tasks
  • Reduce stress by creating a first draft for difficult emails and documents
  • Keep work organized
  • Reduce overtime requirements

Task organization

Rapidly generate new ideas and concepts, understand potential audience responses, and increase effective collaboration across teams.

Streamline workflows

  • Rapidly find information
  • Diagnose problems faster
  • Check for similar issues and resolutions
  • Quickly send follow-up communications

Improve your data​

Create and optimize marketing content quickly, improve campaign management, and source higher quality market research.

Inform market research 

  • Research organization information and competitors
  • Learn how to position the product
  • Recap survey results

Improve demand generation materials

Speed up internal communications

Save time on administrative activities

Streamline repetitive tasks and processes such as finding assets, ideation, and communication.

Task organization

  • Ensure critical tasks are addressed first
  • Track multiple deadlines

Meeting insights

Plan creation

1Access Microsoft 365 Copilot Chat at m365copilot.com, or the Microsoft 365 Copilot Chat mobile app and set toggle to “Web”.

2Access Microsoft 365 Copilot Chat at m365copilot.com, the Microsoft 365 Copilot Chat mobile app, or the Microsoft 365 Copilot Chat app in Teams, and set toggle to “Work”.

3AI Agents allow Copilot to access your organization-specific apps. In the past this would have required an API call to get data from a system of record.

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.