Retail scenario: Create personalized shopping journeys

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Available with: Microsoft 365 Copilot and Azure OpenAI Service Scenario level:
Extend

KPIs impacted

Store revenue

Customer satisfaction

Conversion rate

Value benefit

Revenue growth

Cost savings

Using Copilot to create personalized shopping journeys


1. Improve product discovery

Customers can discover the right products for their needs through a conversational search experience – like talking to an expert, rather than keyword searches and unstructured browsing.

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Azure OpenAI Service

Copilot Studio icon

Copilot Studio Agent

Benefit: Boost basket size with a highly personalized experience.

2. Deliver personalization

Increase shopper engagement through expressive back-and-forth conversation. Personalize results using described context factors like season, formality, location, and more.

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Azure OpenAI Service

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Copilot Studio Agent

Benefit: Understand your customer through order history and conversationally-described context.

3. Provide brand differentiation

Separate yourself from the competition with a search experience that makes product discovery easy and efficient while preserving your own brand, voice, and expertise.

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Azure OpenAI Service

Copilot Studio icon

Copilot Studio Agent

Benefit: Make the shopping experience more personal and pleasurable and reflect your unique brand and voice.

4. Accelerate time-to-value

Get to run-state right away, with zero training time. Microsoft AI experts designed a model for the specific needs of retail shopping. Realize immediate value out-of-the-box and receive the latest updates.

Azure icon

Azure OpenAI Service

Copilot Studio icon

Copilot Studio Agent

Benefit: Leverage the latest Microsoft technologies such as Azure OpenAI, ChatGPT, Azure Cognitive Search, and Power Apps, and extend the solution through the Microsoft third-party ISV ecosystem.

5. Build your first-party data estate

Feed data from customer interactions into retail data solutions in Microsoft Fabric for real-time analytics and insights.

Azure icon

Azure OpenAI Service

Copilot Studio icon

Copilot Studio Agent

Benefit: Gain an unparalleled look into who your customer is and how you can best serve them by analyzing conversational chats.

1Access Copilot at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.

2Access Business Chat at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.

3Copilot agents allow Microsoft 365 Copilot to access your company-specific apps. In the past, this would have required an API call to get data from a system of record. The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.