Microsoft Copilot opportunity to impact key functional area KPIs
Review our KPI overviews and view additional scenario details.
Optimize marketing spend
Ensure your marketing budget is used efficiently with research, analytics, and personalization capabilities that help you reach customers wherever they are in their shopping journey.
KPI — Optimize marketing spend
Ensure your marketing budget is used efficiently with research, analytics, and personalization capabilities that help you reach customers wherever they are in their shopping journey.
Improve quality of campaign content
- Improve marketing content
- Improve quality of proposals and RFP responses
- Improve quality of emails and chats
Create pricing and promotional campaigns
- Use Copilot to research market conditions
- Use Copilot to compare sales across regions or other variables
Inform
market research
- Research company information and competitors
- Learn how to position the product
- Recap survey results
Roles
- Marketing Manager
Microsoft AI solutions
- Microsoft 365 Copilot
Reduce employee churn
Reduce time spent on shift scheduling while optimizing coverage requirements. Improve employee morale with improved communication and simplified schedule changes.
KPI — Reduce employee churn
Reduce time spent on shift scheduling while optimizing coverage requirements. Improve employee morale with improved communication and simplified schedule changes.
How Microsoft Copilot can help employee turnover rates
Improve quality of internal materials and processes
- Improve job descriptions for further role clarity
- Improve company meetings with summarization and recap
- Completely focus during the meeting
Improve employee collaboration
- Use Copilot in Loop to drive internal collaboration
- Use Copilot to surface ice breakers
Create internal feedback loop
- Draft employee surveys
- Analyze surveys to gain valuable insights into what makes employees happy or areas that need improvement within the organization
Roles
- Human Resource Manager
- Store Operations Manager
Microsoft AI solutions
- Microsoft 365 Copilot
- Copilot Studio
Increase conversion rate
Help customers move from ‘browse’ to ‘buy’ with personalized shopping experiences that understand context to surface the perfect product, targeted marketing campaigns that maximize the power of your marketing spend, and helpful answers in the pocket of every store associate.
KPI — Increase conversion rate
Help customers move from ‘browse’ to ‘buy’ with personalized shopping experiences that understand context to surface the perfect product, targeted marketing campaigns that maximize the power of your marketing spend, and helpful answers in the pocket of every store associate.
Improve quality of campaign content
- Improve marketing content
- Improve quality of proposals and RFP responses
- Improve quality of emails and chats
Inform market research
- Research company information and competitors
- Learn how to position the product
- Recap survey results
Create pricing and promotions
- Use Copilot to research market conditions
- Use Copilot to compare sales across regions or other variables
Roles
- Marketing Manager
- Store Operations Manager
Microsoft AI solutions
- Microsoft 365 Copilot
- Copilot Studio
Boost customer satisfaction
Streamline processes that lead to greater customer satisfaction, from analyzing multiple data sources to understand which products to stock to ensuring product availability and answering customer questions in-store.
KPI — Boost customer satisfaction
Streamline processes that lead to greater customer satisfaction, from analyzing multiple data sources to understand which products to stock to ensuring product availability and answering customer questions in-store.
Improve quality of campaign content
- Improve marketing content
- Improve quality of proposals and RFP responses
- Improve quality of emails and chats
Inform market research
- Research company information and competitors
- Learn how to position the product
- Recap survey results
Create pricing and promotions
- Use Copilot to research market conditions
- Use Copilot to compare sales across regions or other variables
Roles
- Customer Service Agent
- Store Operations Manager
Microsoft AI solutions
- Microsoft 365 Copilot
- Copilot for Service
Improve store revenue
Provide real-time monitoring of sales, inventory, customer feedback, and staff performance across different locations and/or channels by leveraging data from various sources to quickly gain actionable insights.
KPI — Improve store revenue
Provide real-time monitoring of sales, inventory, customer feedback, and staff performance across different locations and/or channels by leveraging data from various sources to quickly gain actionable insights.
Improve targeting
- Analyze current product mix
and cross sell success
Improve quality
of customer-facing materials
- Improve marketing content
with clear value propositions
Roles
- Store Operations Manager
- Store Associate
- Merchandise Buyers and Planners
Microsoft AI solutions
- Microsoft 365 Copilot
- Copilot Studio
Transform Retail processes
| Key processes | Before AI | Using AI |
|---|---|---|
| Customer experience | Promptly addressing customer inquiries is essential for maintaining customer satisfaction. | Improve customer service and info discovery From finding product information to supporting returns, Copilot can help to improve customer service |
| Marketing and promotions | Generic marketing emails, disconnected shopping experiences, and lack of relevant product suggestions hinder customer satisfaction. | Craft targeted marketing campaignsTrack marketing campaign performance Use Copilot to develop and launch personalized campaigns across surfaces |
| Merchandising | Rapidly changing consumer preferences require constant monitoring and quick adaptation. | Streamline market research and strategyImprove merchandising decisions Speed research and improve strategy development and communications |
| Store operations | Complex procedures, lack of clear guidelines, and repetitive tasks can hinder productivity. | Improve store associate operationsCreate personalized shopping journeys From finding product information to tasks and procedures, Copilot can help improve store operations Maximize store performanceImprove sales with product discovery and personalization |
| Supply chain | Balancing stock levels, preventing stockouts, and minimizing excess inventory are critical for efficient operations. | Optimize supply chain management Manage the supply chain process from contracts to inventory |
