Using Copilot in Communications

The goal of a communications professional is varied, encompassing PR, employee communications, crisis communications, social communications, executive communications, public affairs, analyst relations and more. The overall aim of these functions are to support the business goals to help inform and shape perception with a wide range of audiences, internal and external. At a time when the media landscape and audiences are more and more fragmented, the communications discipline will continue to play an important role to build trust and protect the reputation of the company. Copilot is a tool in the toolbox to accomplish this.

Download the Communications scenarios kit Watch overview
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Microsoft Copilot opportunity to impact key functional area KPIs

Review our KPI overviews and view additional scenario details.

Create engaging content

Copilot can help create engaging, informative, and positive communications and experiences on social media ​to encourage dialogue with people and earn love for your brand.

Connect to and expand audiences

Copilot can help tailor messaging that resonates with different types of media and influencers.

Time to plan and execute

With its different capabilities, Copilot can streamline tasks, enable faster decision making and enhance cross team collaboration when multiple and global stakeholders are involved.

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Transform Communications processes

Key processes Before AI Using AI
Analyst relationsData analysis can be tedious and finding the right tone for a message can be difficult.Conduct a media interview

Improve preparations for media appearances to help ensure accurate coverage.

Executive communicationsLong cycle times to draft and review content can slow messaging past the optimal delivery time.Authoring an internal comms post

Collaborate to draft and review messages faster and improve quality of content.

Public affairsCreation of public-facing content can be slow especially when crafting messages for specific audiences. Prepare a blog postDrafting social media copy (Microsoft Copilot only)

Understand target audiences and craft relevant messages quickly.