Using Copilot in Communications

The goal of a communications professional is varied, encompassing PR, employee communications, crisis communications, social communications, executive communications, public affairs, analyst relations and more. The overall aim of these functions are to support the business goals to help inform and shape perception with a wide range of audiences, internal and external. At a time when the media landscape and audiences are more and more fragmented, the communications discipline will continue to play an important role to build trust and protect the reputation of the company. Copilot is a tool in the toolbox to accomplish this.

Use our guidance for Communications to get inspired, empower your workforce, and realize value from your Copilot investment. Get started with Copilot for Microsoft 365, or go even further with Copilot Studio and other Copilot extensions to streamline business processes.

Download the Communications scenarios kit Watch overview

Goals and challenges

Transform Communications processes

Scenarios Copilot can assist with

Authoring an internal communications postConduct a media interviewDrafting social media copy (Microsoft Copilot only)Prepare a blog post

Microsoft Copilot opportunity to impact key functional area KPIs

Review our KPI overviews and view additional scenario details.

Connect to and expand audiences

Copilot can help tailor messaging that resonates with different types of media and influencers.

Create engaging content

Copilot can help create engaging, informative, and positive communications and experiences on social media ​to encourage dialogue with people and earn love for your brand.

KPI — Create engaging content

Copilot can help create engaging, informative, and positive communications and experiences on social media ​to encourage dialogue with people and earn love for your brand.

How Copilot can help create engaging content

Create posts

  • Social inspiration for posts on a chosen platform such as X, LinkedIn, Instagram, etc.
  • Adhere to existing guidelines and guardrails
  • Use relevant social hashtags, emoji, etc.
  • Language translation

Analysis

  • Track engagement metrics

Diverse Content

  • Use multimodal approach
  • Capture cultural nuances

Roles icon Roles

  • Media Relations
  • Social Media
  • Issues Management
  • Internal Comms

Microsoft AI solutions icon Microsoft AI solutions

  • Microsoft 365 Copilot
  • Microsoft Copilot
  • Copilot Studio

Time to plan and execute

With its different capabilities, Copilot can streamline tasks, enable faster decision making and enhance cross team collaboration when multiple stakeholders are involved.

Communications roles

Additional downloads

Day in the life of an Issues Management Manager DITL: Emily Internal Communications Director at Microsoft DITL: Josh Internal Communications Manager at Microsoft DITL: Steve Communications VP at Microsoft